May 30, 2018
What is dark social? Dark social refers to web traffic that can’t be tracked through Web analytics programs like Google analytics. In basic terms, it refers to the traffic that comes from private social media channels such as emails and instant messaging...
May 24, 2018
Is it the end of the road for Snapchat? For those of us that were already becoming bored and frustrated with Snapchat towards the end of last year, the nail in the coffin arrived when Instagram decided to copy Snapchat’s story feature. Initially it took some time to...
May 21, 2018
Is Twitter worth it? For the businesses and brands that spend endless hours tweeting, retweeting, responding to tweets and figuring out whom to follow, is the effort worth it? Above the surface, the time and effort we’re spending cultivating our Twitter...
May 17, 2018
Understanding the Instagram algorithm and unlocking it’s true potential Despite what most people say, the Instagram algorithm isn’t out to ruin your engagement. It may work in mysterious and unknown ways but beneath it all, it’s ingenious and intricate...
May 16, 2018
The importance of Linkedin for businesses LinkedIn can be an incredibly powerful tool for individuals and companies looking to make new connections, generate leads, network across their industries and ultimately build their brand. Despite its importance as platform...
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