The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn't been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to...

As bars, restaurants, hostels, hotels and shops are all closed due to government restrictions, the wholesalers that usually provide the leisure market with food and drink, have understandably experienced a drop in business. With masses of stock to shift, they are...

Choose the right and multiple platforms On the Internet, social networking sites are not lacking, but it is essential to find a social media site that evolves every day for effective social media marketing. Sharing your ideas and creative content on the right platform...

Timing is so important when it comes to social media marketing success. Social Media Marketing has grown at a rapid and unprecedented rate over the past 10 years, and it does remain a very effective method of spreading the message of your brand and engaging your...

As we all know, football is a global game, played by millions across the globe every day of every year. Each country has its own domestic league and all games are played within the confines of that specific country, until now. With the news that La Liga, the Spanish...

When it comes to social media, having a profile that you don’t use is no longer enough in this world. You need to know how to be effective with it and how utilise all the tools that social media provides you with. If you're not using social media to build your brand,...

Should we dismiss Pinterest as a marketing outsider?   The common misconception when you consider Pinterest is the fact that most people only see it is a place to find inspiration for wedding venues, luxury couches and recipe ideas. Although it is a visually powerful...

Does Instagram’s IGTV have the potential to rival Youtube? Okay, first things first, what is IGTV? IGTV is a new video service that recently launched on Instagram. It allows popular content creators and media companies to produce short or long-form videos with a...

Our advice on finding the Right Social Influencers for Your Brand   When consumers spend online, engaging content and social conversations have a huge impact on how and what people choose to buy. As digital marketers, we create content in order to persuade and engage...

The power of Facebook   We all know the power of Facebook as a marketing tool, but do we truly understand how big the platform is for businesses in the modern age? Every second there are 20,000 people on Facebook. On average there are also 486,183 users a minute...

The things your business must do on social media to succeed   Social media often gets overlooked for a number of reasons. Many businesses view it as a waste of time and underestimate the true power of its potential upside, while others see it as costly for no...

What is dark social?   Dark social refers to web traffic that can't be tracked through Web analytics programs like Google analytics. In basic terms, it refers to the traffic that comes from private social media channels such as emails and instant messaging...