The importance of Linkedin for businesses


LinkedIn can be an incredibly powerful tool for individuals and companies looking to make new connections, generate leads, network across their industries and ultimately build their brand. Despite its importance as platform and networking tool for all businesses, LinkedIn can be an incredibly useful tool for B2B (business to business) companies.

Since its launch in 2003. LinkedIn grew consistently over the years before going Public in 2011. It now boasts over 320 million users, with 2 new users joining every second. 25 million profiles are viewed every second and it is now seen as a serious tool within the recruitment industry. Checking up on a friend’s career progression? Use LinkedIn. Looking for an employee? Use LinkedIn. Looking for a job? Use LinkedIn. Re-connecting with an old colleague? Use LinkedIn.

In terms of effective ways to recruit new talent, look no further than LinkedIn. While job ads and career websites like Jobsite have typically been among the top channels for finding qualified and competent job applicants, the use of social networking sites for recruiting has exploded over the last few years. According to LinkedIn’s own research, these sites (Including LinkedIn) have seen a 73% increase in job recruitment usage, compared to a 15% increase for internet job boards and a 16% decrease for staffing agencies. It’s clear LinkedIn is increasingly becoming a bigger and more utilised platform when it comes to recruiting top talent.

As a company, operating on LinkedIn also increases your search visibility on Google. A properly optimized LinkedIn profile and company page increases your chances of ranking in Google search, giving you more valuable positioning and foundations in the search engine results. To ensure you’re ranking in search, CreateUsOnline recommends using relevant keywords in your personal bio and page description, using descriptive wording in your job title and company name, completing all fields in your profile and company description and including links to your website and blog in your profile, description and posts.

Unlike Facebook and other social platforms such as Instagram, LinkedIn has no filtered feed. When you post an update to your LinkedIn company page, it appears in your followers’ feeds, regardless of what they have done or how often they have interacted with your posts recently.

This means that all your efforts to build your page are rewarded with a captive, engaged audience; and aren’t hindered or filtered by an annoying algorithm.

Unfortunately, this doesn’t mean that all of your followers will actually be on the platform when you post. For this reason, it’s important that you post regularly to maximize your reach. According to LinkedIn, businesses should expect to post 20x per month in order to reach approximately 60% of their audience.

I hope this article has highlighted to you that LinkedIn is a worthwhile tool to utilise and operate for your business.

LinkedIn is a vital addition to your marketing strategy.