The importance of social media
Let’s face it, we’re now in 2018 and we all think we know social media inside out, right? But what if we said that Instagram recently changed its algorithm that now changes the way in which consumers see your posts or that your Facebook reach can vary dramatically dependant on what times you post, do you still think that you’re a social media know-it-all now?
Some amongst you may have already identified social media as the missing link between you and your consumers. However, for others who are still considering whether to dive into the social media universe, take a look at these mind-blowing statistics.
91% of all retail brands are now on 2 or more social channels, with 81% of all small and medium business operating on at least 1 channel. The question is, if you still aren’t operating on social media, why?
The bottom line is that social media marketing increases your brand’s awareness, fact. With over 2 billion users now on Facebook and 800 million users on Instagram, the number of consumers regularly active on the platforms presents a clear opportunity for firms to raise awareness for their product or service. Furthermore, 33% of customers have now identified social media as the method in which they identify new brands online.
Social media marketing also plays a part in helping to validate your brand. A company’s social media presence, when utilised appropriately, tells consumers that their brand is active and focused on a thriving and healthy communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence as they feel they can connect with them on a more informal and deeper level.
If you’re unclear on how to begin your social media adventure, at CreateUsOnline we think it’s important to have a clear strategy and direction in place before you start. Set goals, know your target audience, develop a strategy and begin testing. Your audience and timing of posts will ultimately determine the success of your efforts. Did you know, People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger? And did you know that 75% of a posts engagement comes within the first hour of posting? This makes it vital to find a balance and create content that resonates with your key demographic.
We wish you the best of luck!
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