The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn’t been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses to continue operation despite not being able to open their physical stores.
And while the human impact of the crisis cannot be overstated, for those that are able, minimizing the economic impact through the available means could be the difference between staying afloat or going under, and suffering massive financial burden as a result.
If your sales previously relied on bricks and mortar stores, face-to-face meetings, tradeshows or events it’s time to re-evaluate your marketing strategy.
As cities lockdown and people are forced into isolation, one of their best friends becomes the internet. This is your chance to move your digital communication to the next level! People will be seeking updates, answers, and ways to improve their personal and professional life. If your business has a solid digital marketing strategy, you’re in a better position to weather this storm.
Important Questions to ask yourself:
- Does your business have a reputable online presence and an intuitive and easy-to-use online interface?
- Have you implemented a PPC online advertising campaign to pull in buyers searching for your services?
- Do you have a social media campaign that engages with your potential customers?
- Is your website and content optimised for search engines when clients are browsing and researching online?
- Is your website delivering a superior user experience – making it easy to navigate, explaining your value proposition and how to buy your products and services?
If you have not invested in an omnichannel digital marketing strategy, with consistently aligned messaging and customer experiences across channels and platforms, it’s not too late to start.