The power of Facebook


We all know the power of Facebook as a marketing tool, but do we truly understand how big the platform is for businesses in the modern age?

Every second there are 20,000 people on Facebook. On average there are also 486,183 users a minute accessing Facebook from their mobile. 79% of all users are accessing Facebook from their mobile and there are 745 million daily mobile users. The potential reach when using the platform is scary.

The power of Facebook for businesses of all sizes is a real opportunity. It’s not just a marketing gimmick. The power and business value is there for marketers to take advantage of. The brands that are willing to put in the effort to understand how the platform can work for their businesses are the ones that will reap the most rewards on the platform. The key to success is research. You must research and understand your demographic to ultimately learn who they are and how you can optimize your Facebook strategy to reach them. Facebook can be used to find, inspire, connect with and help grow the lives and businesses of their dream customers.

Although more than 50 million businesses use Facebook Pages, a good majority of them are struggling with how to achieve real results when it comes to Facebook marketing for business. The simple matter of the fact is that Facebook marketing is not easy and cannot be utilised effectively by everyone. Facebook marketing requires knowledge in marketing strategy and content marketing as well as a broad range of other contributing factors.

The key to harnessing the true power of the platform is to monitor trends and keep ahead with your strategy. The only thing we can be certain of with Facebook and any other top social networks is change. As soon as you see results with post reach and engagement, a clear shift in the page’s algorithm or structure may change which means you have adapt quickly and not allow your long term results to suffer.

Remain up-to-date with our blog posts and monitor trends closely on Facebook to truly reap the potential benefits that the platform has to offer you.