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Is it the end of the road for Snapchat?

Is it the end of the road for Snapchat? For those of us that were already becoming bored and frustrated with Snapchat towards the end of last year, the nail in the coffin arrived when Instagram decided to copy Snapchat’s story feature. Initially it took some time to...

The importance of LinkedIn for businesses

The importance of Linkedin for businesses   LinkedIn can be an incredibly powerful tool for individuals and companies looking to make new connections, generate leads, network across their industries and ultimately build their brand. Despite its importance as platform...

The importance of social media

The importance of social media   Let’s face it, we’re now in 2018 and we all think we know social media inside out, right? But what if we said that Instagram recently changed its algorithm that now changes the way in which consumers see your posts or that your...

The future of digital marketing

The future of digital marketing     It is undeniable that the world is rapidly leaving the analogue phase we once lived in. The digital universe has rapidly expanded in the last 10 years, with consumers now embracing a brave new era of digital...