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It’s Not Just What You Say, It’s When You Say It.

Timing is so important when it comes to social media marketing success. Social Media Marketing has grown at a rapid and unprecedented rate over the past 10 years, and it does remain a very effective method of spreading the message of your brand and engaging your...

Should we dismiss Pinterest as a marketing outsider?

Should we dismiss Pinterest as a marketing outsider?   The common misconception when you consider Pinterest is the fact that most people only see it is a place to find inspiration for wedding venues, luxury couches and recipe ideas. Although it is a visually powerful...

The power of Facebook

The power of Facebook   We all know the power of Facebook as a marketing tool, but do we truly understand how big the platform is for businesses in the modern age? Every second there are 20,000 people on Facebook. On average there are also 486,183 users a minute...

What is Dark Social?

What is dark social?   Dark social refers to web traffic that can't be tracked through Web analytics programs like Google analytics. In basic terms, it refers to the traffic that comes from private social media channels such as emails and instant messaging...

Is it the end of the road for Snapchat?

Is it the end of the road for Snapchat? For those of us that were already becoming bored and frustrated with Snapchat towards the end of last year, the nail in the coffin arrived when Instagram decided to copy Snapchat’s story feature. Initially it took some time to...

The importance of LinkedIn for businesses

The importance of Linkedin for businesses   LinkedIn can be an incredibly powerful tool for individuals and companies looking to make new connections, generate leads, network across their industries and ultimately build their brand. Despite its importance as platform...